DIRECTOR OF INSIGHT AT BRITISH RETAIL CONSORTIUM

👋 Hey, I'm Kris

I'm a Director of Insight at BRC.

Transforming complex retail data into actionable insights. With 25+ years of industry experience, I simplify information to drive understanding and action.

25+
Years of Experience
Kris Hamer - Copywriter and Brand Strategist
About Kris Hamer

Retail Insight & Data Analytics

With over 25 years of experience in the retail industry, Kris Hamer leads the BRC's insight offering for members and subscribers. Starting on shop floors at major retailers like Tesco and Waitrose, he has led insight teams at Asda and SSP Group.

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Retail Insight Services

Leveraging his PhD in applied statistics and retail data expertise, Kris provides actionable insights for the retail industry.

1

Retail Insight Services

An expert on our team will work with you to understand your goals, technical needs, and team.

2

Data-Driven Research

Within days, we'll introduce you to the right talent for your project. Average time to match is under 24 hours.

3

Industry Analysis

Work with your new team member on a trial basis (pay only if satisfied), ensuring you hire the best fit.

Getting to know me

Kris holds a PhD in applied statistics from Henley Business School and is a visiting fellow there. He is a champion of the opportunities the industry provides to people of all backgrounds.

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Getting to know me

Watch & Listen

Kris Hamer shares valuable retail insights, data analysis strategies, and industry trends through interviews and presentations.

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Featured videos

Retail Landscape Insights

Kris Hamer shares the latest retail industry statistics, consumer trends, and data-driven insights from the British Retail Consortium.

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UK Retail Market Analysis

Expert analysis of the UK retail market, covering economic indicators, growth opportunities, and evolving consumer spending habits.

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Also available on The Retail Podcast by British Retail Consortium

Listen on Apple Podcasts

Retail Insights Blog

Data-driven analysis and expert commentary on the UK retail landscape, consumer trends, and the future of shopping.

View more at BRC
2025
UK Retail Outlook
Kris Hamer | 8 January, 2025

UK Retail 2025: Navigating Economic Headwinds

As we enter 2025, the UK retail sector faces a complex landscape shaped by persistent inflation, evolving consumer behaviour, and the continued digital transformation of shopping. BRC data shows retail sales growth remains subdued, with consumers prioritising essential spending while discretionary purchases face pressure. However, opportunities exist for retailers who embrace omnichannel strategies and sustainability.

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Consumer Spending
December 2024

Christmas Trading: What the Data Reveals

Analysis of the 2024 festive season shows a shift towards value-conscious shopping, with Black Friday deals driving earlier purchasing patterns.

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High Street Footfall
November 2024

The Future of the High Street: Beyond Retail

High street footfall data indicates a fundamental shift in how consumers use town centres, evolving into mixed-use destinations.

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Frequently Asked Questions

Common questions about retail insights, data analytics, and how I can help your business navigate the evolving retail landscape.

I specialise in transforming complex retail data into actionable intelligence. This includes consumer spending trends, footfall analytics, sales performance metrics, economic indicators affecting retail, and competitive landscape analysis. My work at BRC involves producing monthly retail sales monitors, shop price indices, and footfall data that helps retailers make informed strategic decisions.

Data analytics enables retailers to understand customer behaviour patterns, optimise inventory management, improve pricing strategies, and forecast demand more accurately. By analysing sales data alongside external factors like economic trends and consumer confidence, retailers can make proactive decisions rather than reactive ones, ultimately driving profitability and customer satisfaction.

UK retail continues to evolve rapidly with the growth of omnichannel shopping, changing consumer preferences, and economic pressures. While high streets face challenges, there are significant opportunities in experiential retail, sustainability-focused offerings, and seamless digital-physical integration. The sector remains resilient, with innovative retailers finding new ways to engage customers and drive growth.

Yes, I regularly speak at industry conferences, retail events, and corporate gatherings on topics including retail trends, data-driven decision making, consumer behaviour, and the future of high streets. I also provide consulting services for organisations looking to enhance their retail analytics capabilities or understand market dynamics. Get in touch to discuss your specific requirements.

With over 25 years in retail analytics, I combine continuous data monitoring with industry relationships and academic rigour. I work closely with retailers, technology providers, and economic analysts to understand emerging patterns before they become mainstream. This includes tracking global retail innovations, consumer technology adoption, and macroeconomic shifts that impact shopping behaviour.

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